Helix Labs

What This Project Demonstrates

Helix Labs is a fictional genomics company we built from scratch to demonstrate what LYCKA delivers: complete brand identity and print-ready collateral for science and technology companies. Every asset shown here, from the logo to the letterhead to the outdoor signage, was designed and produced in-house.

This test case study exists to show our full branding and print production capabilities in one place.

Branding Capabilities

Logo & Visual Identity

We designed the Helix Labs logo from concept to final vector, a geometric DNA-inspired mark built from clean, modular shapes. The hourglass form references both the double helix structure and the idea of time-sensitive analysis. We defined the full identity system: primary and secondary color palettes, clear space rules, minimum sizing, and usage guidelines across light and dark backgrounds.

Brand System & Guidelines

Beyond the logo, we built a complete brand system: typography hierarchy, color specifications for both digital (HEX/RGB) and print (CMYK/Pantone), iconography style, and layout principles. The system is documented in a brand guide that ensures consistency whether Helix Labs is producing a business card or a 10-foot banner.

Print Production

We designed and prepared print-ready files for every touchpoint a biotech company needs at launch: business cards, letterhead, envelopes, one-pagers, product brochures, and large-format tradeshow signage. Every file was delivered production-ready with proper bleed, trim marks, and color profiles, no handoff gaps between design and print.

This is what sets LYCKA apart: we don't just design it, we deliver it ready to print. Our team understands CMYK color management, substrate considerations, and vendor specifications so your brand looks exactly as intended in the real world.

From vector logo files to large-format print specs, every deliverable in this project was produced to production standards. LYCKA handles the full pipeline, concept, design, brand system, and print-ready output, so there's no gap between what you see on screen and what shows up at your door.

If you need an agency that understands both branding and print production for science and technology companies, this is what working with us looks like.